New Video: New Kick Ass Trip to “Candy Land” from New Swears
New Swears released a new video yesterday of sweet simplicity from their soon-to-be released second album Junkfood Forever, Bedtime Whatever. Expect their album release party at Arboretum Festival on August 23 to be mad bastardry at its finest. Now to talk about this new video “Candy Land” would be to sully it, because the thing speaks for itself… but I still wrote out below what it’d be like if the New Swears were young viruosos coming to age in a conservative world. Party on!
It’s become clear to me that New Swears are a breed of musicians that excel in their dualities. Their debut album Funny Isn’t Real is themed throughout with the yin/yang of party/hangover, good girls/bad boys, Ottawa/Hull liquor laws. As they explore the depths of degradation, they allow us into their world of irresponsibility and mayhem one video and concert at a time. They tease us and please us with their surfer punk attitude and penchant for fashionable costumes. The softer sound of this new track is the manifestation of that dichotomy, wailing about the night before and the nights to come. “I drank enough to send a normal man to his grave,” oozes the crooner.
Within their beautifully crafted choruses and seamless orchestration, these lads have bandied together as the upstanding young professionals they are to bring us the most esthetically-pleasing videography out of Ottawa of late. “Candy Land” is a prime example of their ability to fuse a party song to a hangover song, and match that perfectly to lovely choreography and over-the-top special effects. I have it on good rumour that the blood in this video is 100% albino elk and the white powder is the rare Columbian bang-bang we all hope to add to a balanced diet, one day…
And keep in mind these business-like boys are acting out their mission as planned. This “Candy Land” is nothing less than the new venture New Swears plan to explore: an eponymous themed park in a backalley near you where the lads will offer to mutilate and rough up anyone needing a good ass-kicking. Oh verily! Diversification of entertainment at its finest.